Sep 30, 2015

Trust on traditional advertising has declined for UK consumers

A recent survey by Nielsen's has brought out an insight about the consumers trust on traditional advertising, which says that, the trust on the traditional advertising has declined for UK consumers

Out of 19 ad formats covered in the report, mobile ads, text ads on mobiles and ads on Social networks have increased in trust over the years.


Increase in smart phones targeting consumer based on their interest is much easier than the elder days, because of which, doing business is much easier.


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